World Class Loyalty & Customer Experience Management Excellence 2018Date: 11th to 13th July 2018, Bangkok, Thailand
The global trend in Customer Loyalty Programmes is towards more customer focussed holistic programmes that incorporate a loyalty programme and CEX strategy, with Big Data being the key to creating effective and profitable schemes. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing Customer Management Strategies is greater than ever!
- Master the complexities of creating and managing comprehensive, robust and future-proofed Customer Management solutions that create customer loyalty and customer satisfaction.
- Understand and analyse different loyalty program business models.
- Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement and analysis.
- Understand Consumer demands and expectations of Customer Service and how to design a Customer Experience Strategy.
- Learn to apply the skills and principles directly to your own company to increase customer retention and build a more competitive and profitable programme.
- The course is designed to cover all aspects of loyalty and CEX from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators.
- Training will provide processes, tools, ideas and recommendations needed to become a great CEX / Loyalty professional.
- ‘C’ Level Executives – CEO, CMO, CTO, COO, CIO, CFO, etc.
- Business Development, Retail Banking & Sales Personnel
- Marketing Directors and Managers
- CRM Managers – Strategic Planning Personnel
- Customer Care Agents, Customer Experience Personnel
- Loyalty Directors, Managers and Administrators
- Loyalty Technology Solution Providers
- Loyalty Reward Suppliers
- Sales Promotion Agencies
