CMO LEADERSHIP EXCELLENCE 2017Date: 23rd - 25th August 2017, Thailand
Overview
The programme provides CMOs and senior marketing professionals with a rare and powerful opportunity to reflect on the forces shaping modern marketing, refresh their strategic planning skills, refine operational management capability, develop their influence and involvement in the corporate planning and decision making agenda and share ideas and experiences with peer group colleagues in a confidential environment
Benefits
- The program will be highly interactive and sessions will include combine:
- Seminar In which techniques and ideas are introduced and discussed in detail
- Workshop where teams develop and present solutions to specific scenarios
- Case Studies in which participants examine best practice examples and solutions
- Personal Learning in which delegates consider next steps for their business Seminars Workshops Case Studies Personal LearningParticipants receive a Personal Workbook filled with planning tools and practical tips
Who Should Attend
- This Masterclass is designed for senior marketing practitioners and commercial manager wishing to broaden their perspective as general business managers, extend and refine their capabilities as strategic marketers and strengthen their influence as corporate leaders and managers of change.
- The programme will enable participants to lead business transformation in their organisation.
- C-Suite executives
- Directors and managers from sales, marketing and commercial functions
- Channel managers and leaders of digital marketing teams
- Leaders of customer experience and business transformation departments
- Product and portfolio directors and managers
- Heads of Analytics and chief information officers
