Modern Marketing OrganisationDate: 17th -20th Feb 2020 Hotel Grand Copthorne Singapore

About Indian School of Business:

  • Ranked #5 in Asia and #1 in India in Bloomberg Businessweek Best B-Schools Ranking
  • Ranked #23 in Financial Times Global MBA Rankings 2021
  • 45k+ Executives Trained

Attendees will receive an official Certificate from the Centre of Executive Education at ISB and also, join exclusive ISB Executive Alumni network.

  • Modern Marketing Organisation Programme is a 4 weeks long (6 Modules) Live Virtual programme that will equip you to build a deeper understanding of  marketing, innovation, and change to develop a cross-functional business approach in a modern organisation.Our framework provides both the goal and the strategy. It divides the six kinds of value created into two categories: value for customers and value for the company. Understanding this taxonomy is the first step in articulating your marketing value proposition and the starting point for aligning marketing’s activities with the company’s growth strategy.
  • Explore steps for successful product development, structured go-to-market strategies, and value pricing.
  • Strategies for new product introductions in pioneering markets, and strategies for entering markets as a late-comer.
  • Providing marketing and customer insights across functional silos such as HR, Finance, Sales, R&D, service and organizations.
  • Volume growth and profit growth strategies for established an mature market.
  • Best practices in integrating marketing execution across a 6 multidimensional plan.

Date: March 23, 2022

Duration: 4 weeks

  • CMO and VP’s of marketing from large and medium sized firms.
  • Executives responsible for digitizing their organizations.
  • Sales, product, marketing directors/ managers from medium to large firms.
  • Presidents and vice-presidents of smaller marketing firms.
  • Business strategy managers who help craft market-oriented strategies.
  • Managers who want to build or improve their skills related to developing new brands, managing, and growing existing brands, and/ or revitalising fading brands.
  • Marketing and sales managers who want to sharpen their brand management skills.

      Client Testimonials

      For more information, you may contact:
      Linda Taylor