Digital in ActionDate: 17th -20th Feb 2020 Hotel Grand Copthorne Singapore

About Asia School of Business:
Asia School of Business is a premier school of management in Asia which was a collaboration between Bank Negara Malaysia and MIT Sloan School of Management (MIT Sloan). ASB offers a global education, with a uniquely Asian perspective, complemented with hands-on Action Learning projects across the globe. Their award-winning MBA degree program has been called “The Most Innovative MBA” in the world by Poets & Quants, while their faculty have won awards and recognition for their impact and contributions.

The COVID-19 outbreak may have slowed ASEAN’s economic growth, but not its digital transformation. On the contrary, digitization has accelerated and may reach its projected USD 240 Billion target sooner than expected. Despite this unprecedented transformation, research shows that more than 95% of the top ASEAN home-grown brands have barely begun to benefit from the international digital opportunity.

At this critical moment when forward-thinking companies have an opportunity to leap to the forefront, this course will enable participants to do so — to take advantage of ASEAN’s digital transformation by leveraging on digital technologies such as mobile, cloud computing, and artificial intelligence.

In this two-day program you will get hands-on tools and frameworks to rethink and improve your company’s digital marketing performance with just 6 “Hacks” that every organization can learn to implement.

  • As a participant in this program, you will acquire the tools to:
    • Analyze the digital customer journey and develop target market personas​
    • Construct a content-based strategy and improve SEO performance​
    • Optimize the paid search strategy​
    • Develop a social media listening and engagement strategy, together with CRM and email strategy​
    • Rethink your approach to digital marketing campaigning

March 29 and 31

  • Middle-to senior-level managers responsible for marketing, business development, digital transformation, internationalization, and market entry, representing a wide range of consumer and business-to-business industries.
  • The marketing specialists who aim to build their Digital Marketing Capabilities for their teams.

      Client Testimonials

      For more information, you may contact:
      Linda Taylor