6th Annual SME Banking Excellence 2017Date: 5th to 7th July 2017, Malaysia

6th Annual SME Banking Excellence 2017


SMEs are the engine of growth to many economies around the world and most financial institutions have made this a focus in recent years. But in order to capture this growth opportunity in a crowded market including the new FinTechs, a set of disciplined and structured client driven processes must be built and managed.

This course will provide insight into many of the critical enablers needed to build a client-focused SME business, both what works and what does not. Areas covered will be SME Strategy, building a differentiated value proposition, how to maximize effectiveness through client segmentation and sales coverage, developing high-quality sales processes, building a positive client experience, and more.


  • Understand the basic principles of enterprise resilience and cyber resilience
  • Be able to establish an active and dynamic SME Banking business within their bank;
  • Be able to identify loan, deposit and fee-based products most suited to their respective markets;
  • Identify, within their own markets the SME business segments to focus their marketing efforts;
  • Establish policies, procedures, and approaches for gathering industry, business and financial information that streamlines and supports the SME credit applications process.

Who Should Attend

  • Head of SME Banking
  • Head of Marketing
  • Head of Commercial Banking
  • Head of Business Banking
  • Head of Sales overall for SME / Commercial / Business Banking
  • Head of SME Product Development
  • Head of SME Segment Management
  • Head of SME Business Performance SME specialists Distribution
  • Heads Regional Managers and Branch Managers
  • Head Emerging Markets



To know more about the workshop

Client Testimonials