SMEs are the engine of growth to most economies around the world and many Financial Institutions have made this a key focus in recent years. But in order to capture this growth opportunity in a crowded market including the new FinTechs, a set of disciplined and structured client driven processes must be built and managed. This course will provide insight into many of the critical enablers needed to build a client-focused SME business, both what works and what does not.

Areas covered will be SME Strategy, building a differentiated value proposition, how to maximize effectiveness through client segmentation and sales coverage, developing high-quality sales processes, building a positive client experience, managing the portfolio, and more.